“- We want to test in real-life conditions to learn as quickly as possible. The goal is to show how this can be done. If we succeed, we believe that it can be an inspiration for more actors and industries,” says Jan Agri, project manager from Tricircular, which works with strategic sustainability counselling.”

“- Previously, the focus was mainly on the cost of production. Functional selling means that the supplier takes into account all costs, from manufacturing and maintenance to energy use and recycling. What was previously considered the cheap option based on price may in fact be the most expensive choice,” says Anders Lundkvist, PhD in economics and research manager of the project.” Read here